Quick Peeks

Where’s our generation's Erté?  

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As the months of this year march onward toward their inevitable annual close I’ve had the glamorous artwork of an Erté calendar to guide me through the year.

 

 

 

Born Romain de Tirtoff in 1892, this illustrator adopted the artist name Erté to avoid retribution from his family who would have preferred that he join the Navy. Instead he went on to define art deco style. His images graced the pages of fashion magazines and his set designs showcased in theatre and film including the Ziegfeld Follies of 1923, La Bohéme and Ben Hur.

 

 

نقاشی ارت ارته تکه دوزی گلدوزی گل زن دختر زانو زده دستها را جلو گرفته به شکل حرف Z انگلیسی زمینه سیه سیاه مشکی لباس توری جواهرات گردنبندهای مروارید گردن بند های مرواریدی تاج زمرد نشان جواهر نشان هنر هنری artistic art artist arts artists هنرمند Erte Art Gallery

Gazing upon Erté’s artworks each month makes me wonder why today’s commercial world can’t seem to foster similar artistic credibility in similar tradition to what Erté has produced, and let grow our own period artists. What I see too often is ad firms ripping off, or buying into popular art trends to try and sell something. Often you’ll find a Banksy-style ad selling alcohol, music or television shows. In another example, the current Vauxhall car ads copy the concept of Ugly Dolls to produce sassy characters to run in their ad campaign.

 

Sometimes ads are inspired by artists independently – in the recent political campaign example, Barack Obama was the lucky recipient of a Shepard Fairey iconic image that added to him winning respect among young people for his powerful election win.

 

It isn’t like there aren’t talented artists and designers working within the commercial world who can provide inspiration and originality, in fact Banksy complains that advertising is leeching talent from the art world:

 

“The thing I hate most about advertising is that it attracts all the bright, creative and ambitious people, leaving us mainly with the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.” –Banksy

 

I’m not opposed to the ad world recruiting artists for campaigns, although the artist themselves, like Fairey, have had to come to grips with the possibility that their underground images may be tarnished. And by the way, the New York City street artist James De LaVega is for hire.                                                                                                                                                                                                                                                                                                                                            

Cheers to Absolut who recruit artists to craft the company’s collectible ads, often doing a series of images with a single artist. If any ad can immortalize recent decades artistically it is likely to be this vodka maker. I celebrate the originality produced with the Absolut campaigns and would like to see more company’s support art in similar fashion by having guest artists develop a campaign or fostering new talent from within the ranks.

 

Hopefully clients will appreciate something original that is proposed, and allow creative talent to shine through rather than go for copy cat campaigns. If they do support new ideas, then from the commercial world might come along the next Andy Warhol, Banksy, Fairey or my own beloved Erté.

 

Wondering where this generation’s Erté is,

-Lisa

 

PS: Comments as to who might be the commercial world’s next Erté are welcome

فهرست نقاشی ارت ارته تکه دوزی گلدوزی گل Erte Art Gallery چلتکه چلتیکه چهل تکه کلاژ قطاعی معرق کاشی